(NAPSI) A dog’s life may be improving thanks to a sweet singer and an unusual program.
The Program
Every year, nearly 4 million dogs end up in shelters and breed rescue organizations, which is why Pedigree is launching its sixth annual Adoption Drive. The program focuses on helping dogs in need through a variety of efforts that help generate awareness, food and funding.
The Singer
The singer is country music star Carrie Underwood. Because of their shared belief that all dogs deserve a loving home and Underwood’s outstanding advocacy for adoptable dogs, the Pedigree Brand is sponsoring her "Play On Tour," to highlight dog adoption. "I can’t imagine life without my dog Ace," said Underwood. "Showing your support is easy; just become a fan, help a dog."
Getting Involved
Dog lovers who want to do their part to help can become a fan of Adoption Drive on Facebook. For each new fan, the pet food company will donate a bowl of food to help feed shelter dogs nationwide.
While on the Facebook page, dog lovers can also show their support by donating money to help find dogs loving homes, a portion of which will be matched by the brand, up to $500,000. All donations go to The Pedigree Foundation, a nonprofit organization benefiting animal shelters and breed rescues nationwide.
Pet Ownership
It’s important to note that adopting a pet is a decision that should not be taken lightly. Caring for a pet is a big responsibility, but most dog lovers will tell you that adding a dog to your family will bring a great deal of joy and happiness.
Learn More
To learn more about adoption and find a shelter nearby, visit www.dogsrule.com.
For more information on Underwood’s tour, log on to www.carrieunderwood.fm.